Securing business-to-consumer relationships through competitive differentiation

In today's highly competitive business environment, where winning a new customer costs between four and seven times as much as retaining an existing one and where loyal customers are the most profitable, customer retention is a core marketing priority in sectors ranging from retailing to telecommunications and banking.

A closed-loop Business-to-Consumer (B2C) solution,  offers complete end-to-end outsourcing of membership and subscription based schemes from application processing through to back office finance and reconciliation processes. The solution helps organisations to manage the customer journey including capture, bookings and reservations, payment collection and monitoring behavioural patterns.

Our solution delivers measurable competitive advantage, providing rapid speed-to-market for new products and services. Our solution is scalable  and charged on a transaction basis, negating the need for upfront capital investment. Through adopting our end-to-end solution we can help increase customer lifetime value by:

• Reducing loss-of-membership
• Flexing a scheme to increase profit
• Reducing member and payment processing costs
• Self-administration of the scheme
• Reducing cheque and cash-based payment
• More detailed knowledge of member behaviour

Our extensive experience and knowledge of B2C Membership and Payment cards has been gained from numerous deployments across Europe.

Cineworld - Business-to-Consumer Membership/Payment Services - Case Study When Cineworld wanted to increase customer retention and cinema admissions, they decided to review their Unlimited affinity card scheme. Working with Atos, Cineworld now has a complete solution for managing current customers, acquiring new ones, launching affinity card products and generating new revenue streams. Read More about Cineworld - Business-to-Consumer Membership Services - Case Study >>